Online Marketing

Your Website's Bounce Rate and How to Reduce It

Your Website’s Bounce Rate and How to Reduce It

Bounce rate has nothing to do with springs or sponge balls but is instead is a measure which indicates how people engage with a website. For SEO purposes it specifically tells you how many visitors effectively take one look at your site and then leave, versus how many visitors click through to other pages and take other actions on the website.

Unfortunately, Google, as they do with many ranking factors, keep their cards close to their chest. Despite some statements from their representatives claiming bounce rate doesn’t influence their ranking scores, all test evidence and case studies indicate clearly that it does in some way.

For example, analysis from Wordstream showed that for one particular niche keyword search, websites that had a bounce rate of less than 76%, were more likely to find themselves in positions 1 to 4 if all other factors were equal. However, once that bounce rate got higher than 78%, website rankings were more likely to found at the lower half of the results.


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By Accessible Business, ago
Product Images And Descriptions

What Ways Can The Product Images And Descriptions Be Optimised On My Website?

When it comes to on-site optimisation, images are one of the most missed opportunities and one which many website owners get completely wrong with regards to SEO.  What you need to be aware of is that when Google crawls a website, its spiders do not see images, only text.

For example, if you were a local dog groomer, and had an image of a beautifully groomed German Shepherd on your website as an illustration of your great grooming skills, if that image file was simply called ‘image1’, that is what Google takes it to be; image number 1. It doesn’t see a German Shepherd; in fact, it doesn’t see a dog at all.

Now, if you name the image file ‘German-Shepherd’ and upload it to your website, Google will see those words, and better still is if you utilise the alt-text function. Alt-text is what you might see on your screen if your mouse hovers over an image, but more importantly, it is what Google’s spiders send back when they come across an image.

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By Accessible Business, ago
SEO Tools

5 SEO Tools That Cost Nothing

Given that the rewards for a website being ranked highly in the search engines can be substantial, not least in financial terms, it is understandable that many business owners turn to SEO consultants and agencies, such as www.seoperthexperts.com.au. Although the fees charged may not exactly be loose change, the return on investment from effective SEO is worth it.

If you are not quite ready for a full-on SEO campaign and feel comfortable starting on your website’s SEO yourself, that is fine, but you will need a number of tools to help you. Even SEO experts and agencies use tools to help them plan, assess, and improve their clients’ SEO.

What you may not realise, is that you can get many of the tools you will need for free. Some of them are the exact same tools that the experts use, however, there is a caveat. In most cases, there will be a free version, and a paid version, and the free one will obviously not have all the functions that the paid versions have.

Nevertheless, they can be useful, and they can also help you better understand your SEO needs. This means when you do decide to employ an SEO agency, you can do so with greater knowledge and be able to communicate your needs to them more effectively.

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By Accessible Business, ago
Blog Help Your SEO

3 Ways To Help Your Blog Help Your SEO

For as long as content continues to play a significant role in how Google determines the quality of a website and its relevance to certain keywords, blogs will be a huge asset for any online business.

Professional digital marketers say that applies not just in terms of how a blog can help improve a website’s ranking but in the role it can play in engaging and informing visitors, and how by doing so, the relationship builds to the point where a visitor turns into a paying customer.

For a blog to have any impact, it needs to have content, but creating that content involves more than simply sitting down at a keyboard and tapping away furiously on the keys. That is a move that is likely to see your blog harm, not help the cause.

In fact, it is you who needs to help your blog in the first place by carrying out three simple tasks beforehand.

#1 Install Yoast SEO Plugin

This Yoast plugin can help your SEO in a number of ways especially when it comes to posting content on your blog. It highlights a number of best practices with regards to SEO and explains what you need to alter within your content to improve it. This is also done for the readability of your content so that you are optimising it for visitors as well as for the search engines.

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By Accessible Business, ago